Line card
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is line card?
A line card is a distributor’s list of the manufacturers and brands it sells, typically shown as a page of logos. Reps hand it to customers to show what they can supply, and manufacturers read it to see which competing lines the distributor carries.
Line card example
Reading the line card a rep left behind, a plant’s maintenance manager notices a pump brand he didn’t know the distributor carried.
Related terms
- Authorized distributorAn authorized distributor is a distributor that a manufacturer has formally approved to sell its products, under a written agreement.
- Manufacturer’s representativeA manufacturer’s representative is an independent salesperson or agency that sells a manufacturer’s products on commission, without buying or stocking any.
- Price sheetA price sheet is a manufacturer’s list of the items in a product line, with part numbers, descriptions, pack quantities and list prices or costs.
- SupplierA supplier is any business that provides products or services to another business.
