Product attributes
Also called product specifications, specs
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is product attributes?
Product attributes are the structured facts that describe a product, such as size, material, voltage or certification, each stored in its own field. Thread type, color and pack quantity are attributes too, and they are what let customers filter a catalog, compare items and find substitutes.
How it works
A product description is text written for people to read; attributes are data that a website, search engine or ERP can sort and filter. With complete, consistent attributes, a buyer can narrow 5,000 gloves to the 12 that are nitrile, powder-free and size large.
Product attributes example
A search for a 1-inch brass ball valve rated for 600 psi returns only items with all four attributes filled in, so a valve missing its pressure rating never appears.
Related terms
- Product taxonomyA product taxonomy is the system of categories and subcategories a distributor uses to organize its catalog, such as Plumbing > Valves > Ball valves.
- Product data enrichmentProduct data enrichment is the work of filling in and improving the information about each product so the item can be found, compared and sold.
- Product information management (PIM)Product information management (PIM) is software, and the process around it, for collecting, enriching and publishing product data from one place.
- Stock keeping unit (SKU)A stock keeping unit (SKU) is the unique code a distributor gives each item it sells, so each size, color and pack can be stocked and priced separately.
